Why I’m not connecting on Social Media

I’ve been thinking a lot about how I want to grow my coaching practice, and I keep coming back to this: I don’t want to rely on social media.

It’s not that I think social media is bad. It’s a great tool for some people and for some things. But for me? It doesn’t feel right.

For one, I have three teenagers, and I’m always encouraging them to spend less time online. So the idea of spending hours on social media myself—posting, scrolling, engaging—feels completely out of sync with what I’m trying to model for them.

But more than that, I want my coaching to grow because of real conversations and real trust. Coaching isn’t a product you can market with a clever ad. It’s personal, and it works best when it’s recommended by someone who’s genuinely benefited from it. That’s why I’m focusing on word of mouth—letting my work speak for itself rather than trying to keep up with algorithms.

I also know that social media is noisy. And with AI making it easier than ever to churn out content, it’s only getting noisier. I don’t want to add to that. Instead, I want to build long-term relationships, have meaningful conversations, and work with people who come to coaching because they want to, not because they were “sold” on it.

That’s why I’ll never try to “sell” coaching. My complimentary calls aren’t sales calls—they’re just a chance for you to ask questions and see if coaching feels like a good fit. No pressure, no expectations. Just a conversation.

So, if you know someone who might benefit from coaching, I’d love for you to send them my way. Not because I’ve convinced you with a fancy Instagram reel, but because you believe in what I do.

Here’s to growing quietly, thoughtfully, and in a way that feels right.